Marketing Campaign Promotes 7th/Georgia Ave. and Technology Corridor

New Digital DC banner on Georgia Avenue.

New Digital DC banner on Georgia Avenue.

Over the last few days I’ve begun to notice new “Digital DC” banners on the streetlights along Georgia Avenue. Wanting to find out more, I went to the Digital DC Website listed on the banner and found the following.

According to the Website: “Digital DC” is a marketing campaign and economic development initiative to promote Washington, DC as the leading community in the innovation and high-tech economy. As one of the fastest-growing cities in the world for technology companies and venture capital investment, Digital DC represents and supports the vibrant, dedicated, and unique community of local and international tech and innovation-based businesses that are thriving in the District.

As first reported by the Washington Business Journal, Digital DC is part of Mayor Gray’s current initiative to create a “technology corridor (7th St NW/New York Ave NW to Georgia Ave NW/Kansas Ave NW) to establish a pipeline and clustered ecosystem of tech talent near the District’s existing tech hub within Gallery Place/Chinatown.”

Furthermore, the initiative includes “an entrepreneurial induction program designed to provide training, access to networks, capital, and resources for early-stage tech entrepreneurs in the District.”

Again, the Website describes the fund as: The Digital DC Technology Fund is a catalytic investment fund and customized mentorship program dedicated to promoting the success of early and growth stage technology ventures in Washington, DC. The pilot investment round will award up to $1 million in non-dilutive grants ranging from $25,000 to $200,000 to early and growth stage tech startups that locate within the boundaries of the Digital DC Tech Opportunity Corridor.

It will be interesting to see if this marketing and capital investment program brings many tech businesses to Georgia Avenue. If successful, it would certainly be a great addition to the corridor by helping to diversify the types of businesses located on Georgia Avenue and, as a result, help enliven the corridor as a business destination.

 

 

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2 Comments on “Marketing Campaign Promotes 7th/Georgia Ave. and Technology Corridor”

  1. K Says:

    Interesting they have a .co. Is it UK-based? Maybe the domains were all taken?

  2. S Says:

    Sounds great. In addition to assisting entrepreneurs with training and access to capital, I would like to see partnerships with public schools and adult learning centers which help prepare current youth and adults for careers in this sector. Given the number of public schools (DCPS and charter) in this corridor, including several with a STEM focus, collaboration seems a no-brainer.


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